🚀 The Fastest Way to Get More Leads & Customers
🚀 The Smartest Way to Scale Your Business with Google Ads
Running Google Ads is easy. Running profitable Google Ads campaigns? That’s where strategy makes all the difference.
At Mellence, we don’t just run ads—we create high-performance campaigns designed to maximize your return on investment (ROI). Our data-driven, results-focused approach ensures every penny of your ad spend delivers measurable growth.
Here’s how our proven Google Ads strategy helps businesses like yours generate leads, increase sales, and dominate search results.
The benefits of implementing PPC
1. In-Depth Business & Audience Analysis
Before launching any campaign, we take the time to understand your business, competitors, and target audience.
- 🔍 Market Research – Who are your customers, and how do they search for your services?
- 📊 Competitor Analysis – What are your competitors doing, and how can we outperform them?
- 🎯 Customer Intent Mapping – Are users in the research phase, or are they ready to buy?
💡 Why This Works: A data-backed strategy ensures your ads target the right audience with the right message, reducing wasted ad spend.
2. Keyword Research & Campaign Structuring
The foundation of any successful Google Ads campaign is choosing the right keywords and structuring ads for high-quality leads.
- ✅ High-Intent Keyword Selection – We target searches that drive conversions, not just clicks.
- ✅ Negative Keyword Filtering – We eliminate irrelevant searches to save your budget.
- ✅ Ad Group Segmentation – We structure campaigns by services, locations, and user intent for better performance.
💡 Example: Instead of targeting a broad keyword like “plumber,” we use high-intent keywords like “emergency plumber near me” for faster conversions.
3. High-Performance Ad Copy That Converts
Your ad copy is the first thing users see. We craft compelling, click-worthy ads that grab attention and drive action.
- 📢 Engaging Headlines – Stop users mid-scroll with powerful, benefit-driven messaging.
- 📌 Persuasive Descriptions – Showcase why your business is the best choice.
- ⚡ Strong Call-to-Action (CTA) – Encourage users to call, book, or buy now.
💡 Example: Instead of “We Offer Digital Marketing,” our ad copy would say:
✅ “Increase Leads & Sales – Expert Google Ads Management”
5. Smart Bidding & Budget Optimization
We use AI-powered bidding strategies to ensure maximum results for your budget.
- 📊 Manual vs. Automated Bidding – We test both strategies to find the best-performing approach.
- 💰 Cost-Per-Lead (CPL) Optimization – We ensure your ads generate affordable, high-quality leads.
- 📈 Scaling Strategy – As results improve, we increase ad spend to maximize returns.
💡 Example: If we discover that £10 in ad spend generates a £100 sale, we scale up that winning ad for more revenue.
7. Real-Time Tracking, Reporting & Optimization
We don’t just run ads—we analyze, refine, and improve them to deliver continuous growth.
- 📊 Google Ads Analytics – We track impressions, clicks, conversions, and ROI.
- ⚡ A/B Testing – We test different ad variations to improve performance.
- 🔍 Ongoing Adjustments – We pause underperforming ads and scale up winning campaigns.
💡 Why This Works: We don’t waste budget on ineffective ads—we optimize in real-time for maximum returns.
4. Landing Page Optimization for Higher Conversions
A great ad means nothing if your landing page isn’t optimized for conversions. We ensure your website or landing page is built to turn visitors into customers.
- ✅ Fast Loading Speed – Pages must load under 3 seconds to avoid losing potential leads.
- ✅ Clear Call-to-Actions – Simple, direct CTAs like “Get a Free Quote” increase conversions.
- ✅ Trust Signals & Social Proof – Reviews, case studies, and awards build credibility.
💡 Why This Works: A well-optimized landing page can double your conversion rate, making your Google Ads more profitable.
6. Retargeting & Remarketing for Higher Conversions
Not every visitor converts on their first visit. Remarketing ads help bring them back and increase conversion rates.
- 🔄 Dynamic Remarketing – Show previous visitors the exact products or services they viewed.
- 📩 Lead Nurturing – Retarget users who clicked an ad but didn’t complete a purchase.
- 👀 Brand Recall Strategy – Keep your business top-of-mind with follow-up ads.
💡 Why This Works: Remarketing ads increase conversion rates by 70% compared to first-time visitors.
Get Better Results with a Proven Google Ads Strategy
Running Google Ads without a solid strategy is a waste of money. With Mellence, you get a data-driven, expertly managed campaign that generates real results.
📩 Want to maximize your ROI? Get in touch for a free Google Ads consultation today!
🔥 Let’s Scale Your Business with Google Ads! 🔥