🚀 The Fastest Way to Get More Leads & Customers
🚀 Get More Leads, Sales & Visibility with the Right Google Ads Strategy
Google Ads is one of the most powerful digital marketing tools to drive targeted traffic and conversions. But to get the best results, you need the right type of campaign for your business goals.
At Mellence, we specialize in managing and optimizing all types of Google Ads campaigns to maximize ROI. Let’s break down the key campaign types we manage and how they can grow your business.
What is PPC?
PPC is an advertising model that helps businesses attract qualified leads by displaying ads on search engines, social media, and websites. Unlike organic search, PPC provides immediate results, making it a powerful tool for businesses looking to scale quickly.
Types of PPC Advertising
- Search Ads – Appear at the top of search engine results when users search for specific keywords.
- Display Ads – Image or video ads displayed on third-party websites via ad networks like Google Display Network.
- Shopping Ads – Product-based ads that appear in search results and shopping platforms.
- Remarketing Ads – Target users who previously visited your website but didn’t convert.
- Social Media Ads – Ads appearing on platforms like Facebook, Instagram, LinkedIn, and Twitter.
- YouTube Ads – Video-based advertisements displayed before or during YouTube content.
The benefits of implementing PPC
1. Search Ads – Be at the Top of Google Results
🔍 Best for: Lead generation, service-based businesses, and direct sales.
Search Ads appear at the top of Google search results when users type in relevant keywords. These ads are perfect for capturing high-intent leads who are actively searching for your products or services.
- ✅ Instant visibility on Google’s first page
- ✅ Highly targeted based on keyword intent
- ✅ Works for local businesses, eCommerce, and B2B services
💡 Example: A solicitor firm running ads for “best divorce lawyer near me.”
2. Display Ads – Brand Awareness & Retargeting
🖥️ Best for: Brand visibility, remarketing, and reaching new audiences.
Display Ads appear across millions of websites in the Google Display Network, helping you reach users even when they’re not searching for your service.
- ✅ Eye-catching image & banner ads
- ✅ Increase brand awareness across Google’s partner sites
- ✅ Great for retargeting past visitors who didn’t convert
💡 Example: A real estate agency showing ads to people who visited their site but didn’t book a viewing.
3. Shopping Ads – Skyrocket Your E-commerce Sales
🛍️ Best for: Online retailers looking to sell more products.
Shopping Ads showcase product images, prices, and reviews directly in Google search results. These ads are highly effective for eCommerce stores.
- ✅ Showcase your products at the top of Google
- ✅ Drive high-intent shoppers to your store
- ✅ Works for single products or full catalogs
💡 Example: A fashion brand displaying Google Shopping Ads for “best running shoes under £100.”
5. Performance Max – AI-Driven Advertising for Maximum Conversions
⚡ Best for: Businesses that want to maximize conversions across multiple platforms.
Performance Max is Google’s AI-powered campaign type, using machine learning to optimize across Search, Display, Shopping, YouTube, and Discovery Ads.
- ✅ Automated bidding & targeting for higher ROI
- ✅ Appears across all Google ad placements
- ✅ Works best for lead generation & eCommerce sales
💡 Example: A travel agency promoting holiday packages across Google Search, YouTube, and Display Ads.
7. Remarketing Ads – Re-Engage & Convert Lost Customers
🔄 Best for: Businesses that want to bring back potential customers who didn’t convert.
Remarketing Ads target users who have visited your website before, reminding them to complete their purchase or take action.
- ✅ Show targeted ads to previous website visitors
- ✅ Increase conversion rates with warm leads
- ✅ Works across Search, Display & YouTube
💡 Example: A car dealership retargeting users who viewed a Tesla Model 3 but didn’t book a test drive.
4. Video Ads – Engage & Convert on YouTube
🎥 Best for: Brand storytelling, product launches, and increasing engagement.
Video Ads appear on YouTube and across Google’s Display Network. These ads are perfect for brand awareness and product demonstrations.
- ✅ Reach millions of viewers on YouTube
- ✅ Engage audiences with powerful video storytelling
- ✅ Drive traffic with clickable call-to-action overlays
💡 Example: A fitness brand running a YouTube ad promoting their new online training program.
6. Local Ads – Get More Calls & Store Visits
📍 Best for: Local businesses wanting more foot traffic & phone inquiries.
Local Ads help businesses appear in Google Maps & local searches, ensuring customers find and visit them.
- ✅ Appear in Google Maps when users search nearby
- ✅ Drive calls, directions, and in-store visits
- ✅ Perfect for restaurants, clinics, and retail stores
💡 Example: A plumber showing up at the top of “emergency plumber near me” searches.
Get the Right Google Ads Campaign for Your Business 🚀
At Mellence, we manage high-performance Google Ads campaigns designed to increase leads, boost sales, and maximize ROI.
💡 Not sure which campaign is right for you?
📩 Get a Free Google Ads Consultation Today!
We’ll analyze your business, recommend the best campaign strategy, and set up a results-driven advertising plan.
🔥 Let’s Grow Your Business with Google Ads! 🔥